Is Your Business Ready for AI Search? Here’s What You Need to Know (and Do)
Did you know that AI search is becoming increasingly competitive with traditional Search Engine Optimization (SEO) for small businesses? And that AI search will soon surpass SEO in importance?
Why do I share this with you?
You need to make sure you're optimizing your content for AI search as well as for SEO.
Here's the facts.
1. AI Search Reduces Reliance on Traditional Google SEO
40% of Gen Z already prefer using TikTok or Instagram for search over Google, and now AI chatbots like ChatGPT and Perplexity are becoming their go-to. AI search platforms generate answers directly — meaning users are less likely to click through to a website from a list of blue links.
2. AI Assistants Are Becoming a New Discovery Channel
AI tools (like ChatGPT, Gemini, Perplexity, and Copilot) recommend products, services, and businesses in conversational formats. Instead of optimizing for keywords, businesses now need to be included in AI models’ trusted sources and knowledge graphs. According to Gartner, by 2026, 30% of all web-browsing sessions will be done without a screen — through voice or AI assistants.
3. AI Tools Are Changing Consumer Behavior
People now ask questions, not keywords. AI search understands natural language intent and provides curated answers. Traditional SEO doesn’t always account for these conversational searches.
OK so did all of that sound scary and overwhelming?
If it didn't, I would be surprised.
Now, here's the good news:
Small businesses can compete more easily in AI search. Instead of competing with national brands for search rankings, small businesses can:
Get listed in structured data sources (like Google Business, Yelp, LinkedIn, etc.) that feed into AI tools.
Publish unique, expertise-driven content that AI models reference and prioritize.
Create content that answers questions, not just ranks for keywords.
Right now you may be thinking, "But Julie, how do I DO this? I need actionable steps to make my business more easy to find through AI search!"
I got you. :)
Join my email list and you’ll get a free copy of the AI Search Visibility Checklist for Small Businesses. This will get you moving in the right direction to get your biz optimized for AI search.
